About MAGNILAY

MAGNILAY began as a vision to create something everyone would love.

With no design experience and no idea what I was doing, I pulled out my notepad and started drawing up designs of yoga bags. This was no easy task for me. It took 6 protypes to come up with our first yoga bag design.

But why a yoga bag? Well, it all started with my daughter. She was going through her own journey of mental health challenges and started yoga as a way to manage the stress in her life. Her challenges inspired me to create something meaningful. Since I have a love for bags, it gave me the idea to create the MAGNILAY yoga bag.

At MAGNILAY, our mission is to empower yoga enthusiasts, especially those navigating mental health challenges, by providing functional, stylish, and uplifting yoga gear. We believe in the power of movement, mindfulness, and self-care, and we aim to create functional, high-quality products that not only support a yoga practice but also inspire confidence and well-being. We designed the MAGNILAY bag to be spacious, versatile, and supportive for all yoga practitioners.

Thank you for your support!

We value our customers and hope you can put our yoga bag to good use.

As a Minnesota native, a portion of our profits go to Minnesota non-profit organizations and to people in need.

MASTERING THE PIVOT

How I built a six-figure yoga brand - starting from scratch, solo, and with no personal yoga background.

Episode: 212. Mastering the Pivot:

Jennifer Jackson's Journey in Building a Profitable Yoga Brand

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